New York, NY
SBLM was retained by Greyhound to develop a new corporate image for their high traffic locations within the Port Authority Bus Terminal in Manhattan. This project was part of an overall rebranding effort by the company to modernize their image. SBLM designed a new brightly lit space that addresses a program transition from ticketing counters and queuing lines to a more expeditious service approach that incorporates real time scheduling boards and automated ticketing kiosks served by agents on the floor. Our design is highlighted by a vibrant translucent blue wall that highlights the company’s vintage corporate logo. The space has received praise from passengers, corporate executives, and the Port Authority of New York and New Jersey.