Retail space that elevates product visibility on one of the busiest streets.
Retail space that elevates product visibility on one of the busiest streets.
Retail space that elevates product visibility on one of the busiest streets.
Solstice - 5th Avenue
Solstice - 5th Avenue
Solstice - 5th Avenue
New York, New York
New York, New York
New York, New York
Solstice didn’t need another flashy Fifth Avenue storefront. It needed a retail environment that could elevate product visibility, control the pace of the customer journey, and support the realities of selling high-end eyewear in a high-traffic location.
Solstice didn’t need another flashy Fifth Avenue storefront. It needed a retail environment that could elevate product visibility, control the pace of the customer journey, and support the realities of selling high-end eyewear in a high-traffic location.
SBLM approached the project as a visibility and flow challenge. Eyewear is a tactile, comparison-driven product. Customers pick up, try on, and assess multiple options before purchasing. That process breaks down if the space feels overwhelming or unclear. The store layout slows the shopper down. Merchandise is presented in well-lit, forward-facing displays designed to encourage browsing without distraction. Floor space is open but not empty. Every surface is treated as part of the sales strategy — not just aesthetics.
SBLM approached the project as a visibility and flow challenge. Eyewear is a tactile, comparison-driven product. Customers pick up, try on, and assess multiple options before purchasing. That process breaks down if the space feels overwhelming or unclear. The store layout slows the shopper down. Merchandise is presented in well-lit, forward-facing displays designed to encourage browsing without distraction. Floor space is open but not empty. Every surface is treated as part of the sales strategy — not just aesthetics.
“Retail designed for focus, not flash”
“Retail designed for focus, not flash”
“Retail designed for focus, not flash”
On Fifth Avenue, brand identity matters, but visual overstatement is a risk. SBLM gave the storefront a refined edge that stands out by being deliberate. The materials and finishes are restrained, chosen for contrast and quality. The result is a space that feels elevated without being exclusive. Behind the scenes, the back-of-house footprint is minimal and efficient. Storage is located within steps of the sales floor, so staff can restock and adjust displays without disrupting the shopping experience. Lighting is tuned to eliminate glare and support product detail, especially important for reflective surfaces and lens clarity.
On Fifth Avenue, brand identity matters, but visual overstatement is a risk. SBLM gave the storefront a refined edge that stands out by being deliberate. The materials and finishes are restrained, chosen for contrast and quality. The result is a space that feels elevated without being exclusive. Behind the scenes, the back-of-house footprint is minimal and efficient. Storage is located within steps of the sales floor, so staff can restock and adjust displays without disrupting the shopping experience. Lighting is tuned to eliminate glare and support product detail, especially important for reflective surfaces and lens clarity.
This store doesn’t rely on gimmicks. It uses retail architecture to focus attention where it matters most — on the product. On a street defined by visual noise, Solstice’s success comes from knowing exactly when to be quiet.
This store doesn’t rely on gimmicks. It uses retail architecture to focus attention where it matters most — on the product. On a street defined by visual noise, Solstice’s success comes from knowing exactly when to be quiet.
