
Coordinating Stores for Whole Foods Across Multiple Markets
Coordinating Stores for Whole Foods Across Multiple Markets
Coordinating Stores for Whole Foods Across Multiple Markets
Morton Williams
Morton Williams
Morton Williams
New York, New York
New York, New York
New York, New York

Morton Williams operates supermarkets in some of the most space-restricted areas of New York City. Most locations sit within existing buildings that were never planned for supermarket use, which sets the conditions for the design work. SBLM’s role focuses on fitting a full program into these constraints and coordinating the systems needed to support daily operations.
Morton Williams operates supermarkets in some of the most space-restricted areas of New York City. Most locations sit within existing buildings that were never planned for supermarket use, which sets the conditions for the design work. SBLM’s role focuses on fitting a full program into these constraints and coordinating the systems needed to support daily operations.
Layouts are developed around clear visibility and straightforward movement through the store. Back-of-house areas are organized to handle deliveries, storage, and refrigeration within limited square footage. Many sites include shared service corridors or restricted loading, which requires early coordination with landlords and building management to establish workable routes for stocking and waste removal.
Layouts are developed around clear visibility and straightforward movement through the store. Back-of-house areas are organized to handle deliveries, storage, and refrigeration within limited square footage. Many sites include shared service corridors or restricted loading, which requires early coordination with landlords and building management to establish workable routes for stocking and waste removal.

“Design decisions are driven by the building, not a prototype.”
“Design decisions are driven by the building, not a prototype.”
“Design decisions are driven by the building, not a prototype.”



Mechanical and structural conditions vary widely from one location to another. SBLM reviews existing conditions and adjusts department placement, equipment layout, and circulation to match what the building can support. The goal is to maintain a consistent level of function across sites even when the underlying conditions differ significantly.
Mechanical and structural conditions vary widely from one location to another. SBLM reviews existing conditions and adjusts department placement, equipment layout, and circulation to match what the building can support. The goal is to maintain a consistent level of function across sites even when the underlying conditions differ significantly.
Morton Williams’ long operating history in New York City informs many of the planning decisions, but the work is driven by the specifics of each site rather than a single prototype.
Morton Williams’ long operating history in New York City informs many of the planning decisions, but the work is driven by the specifics of each site rather than a single prototype.


